Toyota’s bZ Has Already Beaten Last Year’s Sales Total

Toyota sold 24,944 bZs in the US through September, more than double its total for the same period last year and already well past the 15,609 it sold in all of 2025.

That puts the renamed electric SUV fourth among America’s best-selling EVs this year, behind only the Tesla Model Y, the Tesla Model 3 and the Hyundai Ioniq 5. The turnaround is sharp because 2025 was a bad year for the model, when sales of what was then the bZ4X fell 15.9% from 18,570 in 2024 during the bZ4X’s final year on sale.

Toyota’s September sales release shows the bZ up 103.4% for the year, from 12,264 through September 2025. September alone brought 2,381 sales, compared with just 61 a year earlier, when the old bZ4X was being phased out. Toyota doesn’t break out quarterly sales by model in its release, so the September and year-to-date figures are the most precise numbers available. The bZ’s 2025 full-year results came from the same kind of release in January.

Rankings from Kelley Blue Book, compiled by Electrek, show how much ground the bZ has gained while much of the EV market shrank after the federal $7,500 tax credit expired at the end of September 2025:

EV	Sales through Q3 2026	Change vs. 2025
Tesla Model Y	262,491	-1.0%
Tesla Model 3	106,962	-31.1%
Hyundai Ioniq 5	31,112	-24.3%
Toyota bZ	24,944	+103.4%
Chevrolet Equinox EV	18,154	-65.6%
Ford Mustang Mach-E	17,206	-59.0%

The bZ held the same fourth-place spot at the halfway point of the year, Electrek reported. It is also by far Toyota’s best-selling EV. Through September, the bZ outsold the electric C-HR, with 7,215 sales, and the bigger bZ Woodland, with 2,600, by a wide margin, and it more than doubled the Lexus RZ’s 10,214. The bZ also costs less than either Toyota sibling, starting at $34,980 before destination for 2027 after an $80 increase, according to autoevolution.

The Toyota Report Take

The bZ’s turnaround is the clearest sign yet that Toyota’s EV problem was the product, not the buyers. Once the car got real range and a lower starting price, it doubled its sales in a market where most of its rivals lost ground, and it did that without the tax credit that propped up EV sales last year. Fourth place is still far behind Tesla, but passing the Equinox EV and the Mach-E shows that a sensibly priced Toyota EV can sell, and the upcoming three-row models should take note.