Toyota Sold Nearly Ten 4Runners for Every Land Cruiser in October

Toyota sold 10,623 4Runners in the U.S. in October and just 1,124 Land Cruisers, a gap of almost ten to one between two closely related off-road SUVs.

The two are heading in opposite directions. 4Runner sales rose 1.8% from October 2025, while the Land Cruiser fell 57.6% from a year earlier. Over the first ten months of the year the 4Runner has reached 118,610 sales, up 53.2%, while the Land Cruiser stands at 27,821, down 26.4%, which leaves the 4Runner ahead by roughly four to one for the year.

The October figures were reported by CarBuzz, which said the 4Runner is now Toyota’s seventh-best-selling model in the U.S. this year, ahead of the Highlander and the Lexus RX. Toyota Motor North America has not published an October sales release of its own, but the numbers line up with the third-quarter tables Toyota released on October 1, which counted 107,987 4Runners through September, up 61.2%, and 26,697 Land Cruisers, down 24.0%.

October undid the one bright spot the Land Cruiser had shown this fall. Its September sales had risen 45.2% to 3,115, as we noted when we looked at the SUV’s 2026 slide, but the October total was barely a third of that.

The third member of the family is doing better than the Land Cruiser. The Lexus GX, the luxury sibling of the two Toyotas, sold 4,154 units in October, up 26.4%, according to CarBuzz. For the year it has reached 27,359, down 13.2%, which leaves it just behind the Land Cruiser’s ten-month total.

Price is the most obvious difference between the two Toyotas. CarBuzz noted that a 4Runner with the non-hybrid turbocharged four-cylinder costs more than $15,000 less than a Land Cruiser, and that even the 4Runner TRD Off-Road with the i-FORCE MAX hybrid starts nearly $5,000 below the cheapest Land Cruiser. Buyers also get far more choice, with 12 versions of the 4Runner against two for the Land Cruiser. The GX is the only one of the three offered with a twin-turbo V6, rated at 349 horsepower, along with a third row and a more luxurious cabin.

The Toyota Report Take

The 4Runner is not stealing Land Cruiser buyers so much as showing what the Land Cruiser could have been. It covers everything from a cheap gas TRD Sport to a hybrid Trailhunter, while the Land Cruiser asks buyers to pay more for a hybrid-only SUV with two trims and little that the 4Runner can’t match off-road. A ten-to-one month is a warning, and unless Toyota gives the Land Cruiser a clearer reason to exist, such as more powertrains, a lower entry price or the round-headlight style that has drawn so much attention in Japan, it risks becoming the expensive answer to a question the 4Runner already settled.