Hybrids Pushed the Tacoma to Its Best Year Ever

Toyota sold 274,638 Tacomas in the U.S. in 2025, a 42.4% jump over 2024 and the best year the midsize pickup has ever had.

The hybrid version did a disproportionate share of the lifting, because sales of the i-FORCE MAX Tacoma more than tripled, rising 222.9% to 30,493 trucks, which means roughly one Tacoma in nine sold last year was a hybrid. The truck also finished the year strongly, with December sales up 10.4% to 25,075.

Toyota’s full-year sales release lists the Tacoma among the Toyota division’s best-ever models for 2025, alongside the Land Cruiser Hybrid. Andrew Gilleland, senior vice president of Toyota Motor North America’s Automotive Operations Group, said the brand’s momentum "was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma."

The gain came off a much smaller 2024 total of 192,813. By 2025 the Tacoma was outselling the full-size Tundra, which fell 7.5% to 147,610, by more than 127,000 units, and it sold nearly three times as many as the 4Runner, which reached 98,805. The Tacoma alone accounted for almost one in every eight of the 2,147,811 vehicles the Toyota division sold in the U.S. last year.

The pace has slowed in 2026, but it hasn’t reversed. Through September, Toyota sold 214,875 Tacomas, up 5.1% from 204,464 in the same period of 2025, according to the third-quarter sales summary, and September alone was up 5.3% to 21,476. Hybrid growth has flattened, though, with 22,985 sold through September for a gain of just 1.0%, and September hybrid sales fell 27.5% to 1,705.

Toyota describes the Tacoma as America’s best-selling midsize pickup for more than two decades. The 2026 model starts at $32,145 before delivery and handling fees, with a standard 2.4-liter turbocharged four-cylinder rated at up to 278 horsepower and the available i-FORCE MAX hybrid making 326 horsepower and 465 lb-ft of torque. The hybrid is standard on the TRD Pro and Trailhunter and available on the TRD Sport, TRD Off-Road and Limited.

The Toyota Report Take

A 42% jump in a single year is what pent-up demand for a long-awaited redesign looks like, and the Tacoma has held on to most of it in 2026, which is the more impressive part. The hybrid numbers are the thing to watch. Tripling in 2025 was easy from a low base, but flat hybrid sales this year suggest the i-FORCE MAX has found its natural audience among buyers of the expensive off-road trims, and Toyota will need a cheaper way into the hybrid if it wants that one-in-nine share to grow.