Japan’s Diesel Land Cruiser Is About to Cost a Lot More

Toyota’s updated diesel Land Cruiser 250 is due in Japan on December 14 with price increases of about 200,000 yen on two grades and about 510,000 yen on the VX.

The Land Cruiser 250 is the truck Americans simply call the Land Cruiser, although the diesel engine is not offered here. The middle VX grade takes the biggest jump, and its vehicle price is now listed at 6,811,200 yen. The entry GX comes in at 5,405,400 yen and the top ZX at 7,543,800 yen, which leaves the ZX more than 700,000 yen above the VX.

The figures come from sample estimates published by the Japanese site Creative Trend, which says rising material costs and regulatory compliance are behind the GX and ZX increases. Toyota has not confirmed the prices or the December 14 date, and Creative Trend does not say where its estimates came from.

Grade (diesel, 4WD)	Vehicle price	Sample total with options and fees	Reported increase
GX	5,405,400 yen	5,647,580 yen	about 200,000 yen
VX	6,811,200 yen	7,275,030 yen	about 510,000 yen
ZX	7,543,800 yen	7,820,630 yen	about 200,000 yen

The sample totals include tax, dealer accessories and registration fees. The VX total also carries 220,000 yen of factory options: Platinum White Pearl Mica paint at 33,000 yen and round LED headlights at 187,000 yen. The ZX total includes the same paint without the round lights.

Creative Trend lists a long run of equipment for the VX, including Toyota Teammate traffic-jam assistance, a driver monitor, emergency steering assist, front cross-traffic alert, lane change assist, power front seats with memory, a 12.3-inch digital instrument display, a 12.3-inch touchscreen, a 14-speaker JBL system and wireless phone charging. The ZX adds 20-inch wheels, square LED headlights with an adaptive high beam system, seat heating and ventilation for both the front and second rows, a disconnecting stabilizer and an electronic rear locker. The round headlights are optional on both grades, and choosing them on a ZX gives up the adaptive high beams.

None of this applies directly to American buyers, who get the Land Cruiser as a hybrid. The closest thing to a US comparison is the 2027 Land Cruiser pricing, where the entry 1958 grade barely moved.

The Toyota Report Take

A half-million yen on the VX is a big number, and the reason appears to be that Toyota is loading the grade with equipment rather than simply raising the sticker. Whether that’s a fair trade depends on the buyer, but a Land Cruiser that used to feel like the sensible middle choice is drifting toward luxury money, and the GX is starting to look like the one for people who just want the truck.

American shoppers shouldn’t read this as a preview of what’s coming here, since our truck has a different powertrain, different grades and different regulations. It’s still a reminder that the same pressures on materials and compliance don’t stop at the Japanese border. Toyota has been unusually gentle with US Land Cruiser pricing so far, and it would be optimistic to assume that lasts.

More on the Land Cruiser

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• Toyota Will Retrofit Round Headlights on Japan’s Land Cruiser for $1,300