Venza / News

Toyota Is Still Selling Brand-New Venzas

Toyota dropped the Venza after the 2024 model year, but dealers are still finding homes for the last few new ones, with 11 sold in the U.S.

Toyota Harrier, the Japanese-market twin of the second-generation Venza, in white
Photo: Toyota

Toyota dropped the Venza after the 2024 model year, but dealers are still finding homes for the last few new ones, with 11 sold in the U.S. through September 2026.

Those stragglers come after a near-total collapse in 2025, when Venza sales fell 97.8% to 707 from 32,086 in 2024. The Venza sold one unit in December 2025 and one in September 2026, so the remaining inventory is down to a trickle.

The figures come from Toyota’s full-year 2025 sales release and its third-quarter 2026 sales summary, which still carries a Venza line. The same releases show where the Venza’s buyers were supposed to go. The Crown Signia, the hybrid SUV that replaced it, doubled from 10,263 sales in 2024 to 20,550 in 2025, and it is up another 10.5% this year to 17,983 through September.

Toyota Harrier rear view
Photo: Toyota

The Crown Signia hasn’t absorbed all of the Venza’s business, though. In 2024 the two models together sold 42,349 units, while in 2025 they combined for 21,257, which is roughly half. The 2024 Signia total covers only part of a year, since the model reached dealers that summer, but even its full 2025 total fell well short of the 32,086 Venzas Toyota sold in the Venza’s last full year on sale.

Toyota said when it announced the change in November 2023 that the two SUVs were too similar to keep both. Motor1 reported at the time that the final Venza ranged from $36,315 for the LE to $44,460 for the Limited, with a 219-horsepower hybrid, standard all-wheel drive and a 39 mpg combined rating. The Crown Signia uses the same TNGA-K platform and also comes only as an all-wheel-drive hybrid, but with 243 horsepower and a 2,700-pound towing rating that the Venza never had.

The Toyota Report Take

Eleven leftover Venzas are a curiosity. The number that matters is the 21,000 or so buyers who disappeared from this corner of Toyota’s lineup between 2024 and 2025. The Crown Signia is a nicer vehicle in most ways, yet it wears a badge many shoppers still connect with a sedan, and the sales suggest a lot of former Venza customers didn’t follow it. Some likely landed in a RAV4 Hybrid, which would keep them in the family, but Toyota gave up a proven nameplate for a replacement that is still selling well below the car it replaced.

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