The Crown Signia Outsold the Crown Sedan Five to One in September

Toyota sold 2,056 Crown Signias in September and only 406 Crown sedans, a gap of five to one that shows how far the crossover has pulled ahead of the car it was named after.

The split has been widening all year. Through the first nine months of 2026, the Crown Signia has found 17,983 buyers, up 10.5 percent from a year earlier, while the Crown sedan has fallen 23.1 percent to 6,683, so the Signia is now outselling it by nearly three to one. Taken together, the two Crowns are almost exactly where they were last year, at 24,666 sales against 24,966 through September 2025, which means the Signia’s gains have roughly matched the sedan’s losses.

The figures come from Toyota Motor North America’s third-quarter sales report, released October 1, which lists each model in its sales tables. In September alone, sedan sales fell 64.4 percent from 1,139 a year earlier, while the Signia’s September total nearly doubled from 1,057.

The sedan’s decline is not new. According to Toyota’s 2025 year-end sales report, Crown sales fell 37.4 percent in 2025, from 19,648 to 12,309, in the same year the Crown Signia doubled from 10,263 to 20,550. The Signia passed the sedan in 2025 and has kept extending its lead in 2026.

Model	Jan-Sep 2026	Jan-Sep 2025	Change
Crown Signia	17,983	16,277	+10.5%
Crown	6,683	8,689	-23.1%
Combined	24,666	24,966	-1.2%

Both models are hybrids with standard all-wheel drive, and both are built at Toyota’s Tsutsumi Plant in Japan on the same platform. The Signia is a two-row crossover with a 240-horsepower hybrid, 38 mpg combined and up to 2,700 pounds of towing capacity, and its 2026 prices start at $44,390 for the XLE and $48,790 for the Limited. The Crown is a raised sedan that starts at $41,640 for 2027 and offers a 340-horsepower turbocharged Platinum trim at $55,190.

Toyota is giving the sedan fresh attention for 2027, moving its XLE, Limited and Nightshade trims to the fifth-generation hybrid system and adding paddle shifters, a new rear bumper and more standard equipment on the Limited. Toyota announced the 2027 Crown in July, and it is too early to tell from the monthly numbers whether the update is helping.

The Toyota Report Take

The Crown name has found its audience, and it’s in a crossover body. Buyers who want the Crown’s design and premium feel are choosing the Signia’s cargo space and familiar SUV shape over the sedan’s unusual raised-car layout, and the sedan’s 2027 update will have to work hard to change that. The flat combined total suggests Toyota isn’t losing these buyers, just watching them move from one Crown to the other.