The Hybrid Sienna Broke 100,000 and Kept Climbing

Toyota sold 101,486 Siennas in the US in 2025, a 35.2 percent jump that took a minivan sold only as a hybrid past 100,000 sales, and it is on pace to do better this year.

The Sienna added more than 26,000 sales over its 2024 total of 75,037, growing more than four times as fast as the Toyota brand, which rose 8.1 percent to 2,147,811. It closed the year strong, with December sales up 24.4 percent to 8,747. Because every Sienna is a hybrid, all of those sales also count toward Toyota’s electrified total, which grew 19.0 percent to 1,051,397 for the brand.

The momentum has carried into 2026. Through September, Sienna sales reached 84,770, up 11.7 percent from 75,876 a year earlier, according to Toyota’s third-quarter sales release, and September itself was up 25.3 percent to 9,778. The Sienna needs 16,716 more sales in the fourth quarter to beat its 2025 total, and it sold 25,610 in the last three months of 2025.

Sienna sales	Total	Change
2024	75,037	–
2025	101,486	+35.2%
Jan-Sep 2025	75,876	–
Jan-Sep 2026	84,770	+11.7%
September 2026	9,778	+25.3%

The Sienna has grown even as it has gotten pricier, with the LE up $635 for 2026. The 2026 model starts at $40,120 for a front-drive LE and runs to $57,510 for the all-wheel-drive Platinum before a $1,495 destination fee, according to Carscoops. Its 2.5-liter hybrid powertrain makes 245 horsepower and is rated at 36 mpg combined with front-wheel drive and 35 mpg with all-wheel drive.

The Toyota Report Take

Toyota took a real gamble with this generation of the Sienna. Launching it as a hybrid-only minivan for 2021 meant asking families in a price-driven segment to pay more up front for fuel savings later. The sales say families were happy to pay $40,000 and up for a minivan that gets 36 mpg, and the price increases since then haven’t slowed it down. The Sienna is also the quiet answer to anyone who says hybrids are a niche, since Toyota is selling over 100,000 of them a year in the least glamorous body style on the market.